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(More customer reviews)I read this after Sterman's 'Business Dynamics'. While 'Business Dynamics' is a graduate level text book, this book is more aligned to the requirements of practitioners like consultants and managers. MDS have a series of books on use of dynamic modeling, each focusing on a specific area like biological systems, economics, health sciences, environmental systems etc.
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Modelling is a tool used by savvy business managers to understand the processes of their business and to estimate the impact of changes. Dynamic Modelling for Business Management applies dynamic modelling to business management, using accessible modelling techniques that are demonstrated starting with fundamental processes and advancing to more complex business models. Discussions of modelling emphasize its practical use for decision making and implementing change for measurable results. Readers will learn about both manufacturing and service-oriented business processes using hands-on lessons. Then will then be able to manipulate additional models to try out their knowledge and address issues specific to their own businesses and interests. All of the models used in the book and a run-time version of the ithink software are included on a CD-ROM included with the book. Some of the topics covered include workflow management, supply-chain-management, and strategy.
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